The ESG (Environmental, Social, and Governance) industry has emerged as a game changer in the business world, creating a significant impact on both the economy and society. Working in this industry offers individuals a unique and rewarding career path with numerous benefits and opportunities.
But with that came the Greenwashing, when a company purports to be environmentally conscious for marketing purposes but actually isn’t making any notable sustainability efforts, this totally ruins the name of the movement and ridicules it. We’re not here for that.
The carbon token market, in particular the subcategory of Verified Emission Reductions, has seen a proliferation of questionable credits that are, for all intents and purposes, worthless. They are often generated based on questionable or nonexistent projects, which brings us to the heart of this growing scandal.
This has the potential to erode public trust in carbon offset programs and the broader efforts to combat climate change. It may deter individuals and companies from participating in legitimate carbon credit programs, hindering progress toward a more sustainable future.
Planetary X’s mission was clear: Create the BRA, a financial tool that assigns value to preserving specific biomes, while empowering individuals with the capability to meticulously trace its issuance history.
At its core, PlanetaryX is revolutionizing the way you track the issuance of a BRA token. Now, you can see which scientists have put their official stamp on it and get a glimpse of the field samples (from flora to fauna measurements) they've taken. All of this is processed through an open-source algorithm, culminating in the very token you hold.
By embracing blockchain technology, PlanetaryX is poised to craft a traceability framework for conservation efforts, shining a light on the entire process, and that's where our role comes in. At Rather Labs, we're more than developers. We're strategic allies. Our holistic approach encompasses technical development, concept ideation, and sustained collaboration, transforming ambitious visions into reality.
To make this happen, Planetary X partnered with Rather Labs, leveraging our blockchain expertise and shared commitment to ecological responsibility.
Our journey began by developing a state-of-the-art mobile app to gather crucial biome conservation data. This was just the first step, highlighting our technical prowess and the deep-rooted partnerships we foster. With Planetary X, we've built an ecosystem merging stakeholders, assets, smart tech, and incentives to meet global conservation goals.
PlanetaryX is poised to introduce a novel asset class known as "BRA" within the expansive terrain of the Amazon, spanning an initial expanse of 300 hectares. This strategic initiative is underpinned by a visionary projection that extends over the forthcoming years, wherein the aim is to substantially augment its geographical footprint to encompass an impressive expanse of more than one million hectares.
Skilled engineers, product thinkers, and problem solvers working together to bring ambitious ideas to life. Get to know the people leading our technical direction.
Vision and experience at the core. Our executive team ensures every project we build aligns with long-term strategy, innovation, and impact.
